Posted on Thursday 24th February, 2022


WRFL today renewed its commitment to the Victorian Responsible Gambling Foundation’s Love the Game program, which aims to disrupt the normalisation of sports betting in our community.

WRFL has been a Love the Game partner since (2016), which means saying no to sports betting sponsorships and raising awareness about the risks associated with gambling, especially among young people, who are exposed to gambling ads at saturation levels.

With over 70% of WRFL clubs also committed as Love the Game partners, as a collective our League is demonstrating to our young people that sport and betting don’t have to go together.

‘We play AFL for the joy it brings us. At WRFL we build friendships and nurture personal growth, leadership skills and other positive attributes – none of which has anything to do with betting,’ said Matthew Duck, (WRFL, CEO).

‘The Love the Game program supports us by providing information about how gambling works and the potential for negative consequences. It also helps our young players to develop their critical thinking skills before they are legally allowed to place a bet, so they understand the risks.

‘By doing our bit, we help young people in our community understand that sports and betting do not have to go together.’

Foundation CEO Shane Lucas said that the Love the Game program united sporting clubs at all levels, with 600+ partners signed up across numerous codes throughout the state.

‘Our research shows that young men aged 18–24 make up one-third of sports bettors in Victoria, and participation in young women is rising,’ he said.

‘WRFL play an important role in showing young people that they don’t have to place a bet to have skin in the game or to make it more enjoyable.

‘Sport is about loving the game, not the odds.’

Anyone negatively affected by their own or someone else’s gambling can access confidential free advice, support and referral 24/7 on 1800 858 858.