Posted on Thursday 16th February, 2023


The Western Region Football League (WRFL) is pleased to announce a new major partnership agreement with leading sports technology and development company Rookie Me.

Rookie Me joins the WRFL as the league’s Official Community Coach and Player Development Partner as part of a multi-year agreement, which will provide a range of support and digital resources to every league coach, player and club.

This includes access to Rookie Me Coach Premium; an extensive library of training activities, sessions, tools and educational resources tailored for coaches at all levels of their careers. All clubs will also access Rookie Me Play – the new digital match day platform, to manage fair game time, player rotations and statistics for teams.

This partnership will bring a range of exciting new opportunities and benefits to players, with Rookie Me Testing for Interleague players and school holiday football clinics to take place throughout 2023.

“We are excited to announce our partnership with the Western Region Football League and join forces to support the growth and development of youth football in the region,” expressed Adham Dimachki, CEO of Rookie Me.

Through its wide range of innovative products, Rookie Me provides new opportunities for athletes, coaches and sporting professionals at all stages of their careers. The Rookie Me approach to sports, empowers individuals and the wider sporting community to be the best they can be, through education development and industry-leading sports technology.

WRFL Chief Executive Officer, Ritchie Hinton, said it is a partnership that will help with several focus areas of the league vision moving forward.

“We are extremely excited to have Rookie Me on board as a partner of the WRFL.”

To learn more about Rookie Me, visit their website